As the second largest producer and marketer of chemicals and related products in North America, BASF works to answer tomorrow’s questions with today’s solutions. They are dedicated to creating cutting edge products capable of revolutionizing sustainable processes for a variety of industries, from construction to electronics to agriculture and more.
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We partnered with BASF to create a specialized campaign with the intention of promoting its line of products developed for use in construction and industrial nonwoven applications throughout North America. The main goal of the project was to boost awareness for returning customers, as well as highlight BASF’s unique products to new customers across the North American market. Additionally, BASF wanted to create meaningful engagements with past and potential customers, drive brand recognition, and reinforce their position as the premier partner for technical expertise and innovative chemical solutions.
We created a multifaceted integrated strategy incorporating an array of tactics to drive engagement and awareness. The campaign consisted of designing a landing page for customers to learn about BASF's nonwoven segment and request a sample or download a product guide. A variety of cohesive digital and traditional tactics were developed to drive traffic to this landing page including LinkedIn ads, Google ads, direct mailers and e-blasts featuring a series of 3D digital assets and videos highlighting applications. This engaging messaging attracted potential new customers to learn more and invited past customers to continuing exploring BASF’s expanding product line.
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