The 2020 Olympics are set to be held on July 24, 2020—an exciting summer event filled with athletes, competitions and… you guessed it, marketing! People from around the world will gather around their televisions and streaming devices to tune-in to these exciting events, and brands are gearing up for the chance to get their name out there.
During this year’s Olympics, brands will have their eyes on how the digital landscape has changed, and how to take advantage of it. For example, recent growth in over the top (OTT) services which means more opportunities for brands to reach specific target audiences. Not only will marketers be able to use demographics to decide how/when to air their advertisements, but location information and other data to optimize where they place content. This wide range of watching platforms for viewers means more opportunities for brands to advertise across even more platforms.
Cross channel exposure will also be a valuable option for marketers. The games can now be accessed practically anytime, anywhere, across virtually any platform. From smartphones and tablets to computers and TVs, brands will be focusing on cross-channel exposure to gain more viewership and make an impact.
The diverse audience the Olympics brings is a great chance for marketers to sink their teeth into exposure. OTT services, as well as cross channel exposure will be key goals to reach for brands looking to make an impact. With over 3,000 hours of events, the Tokyo Olympics are an exciting series of competitions and events that brands and viewers, alike, won’t want to miss out on.