“Survival of the fittest” is a common expression used to describe life in the wild — but in today’s overstimulating and highly competitive market, it applies to brands too. Surviving can hold many meanings — growing in size and locations or developing new, efficient business practices. By constantly evolving, brands can stay on top — and appeal to multiple target audiences.
The average consumer in today’s digital age is fast paced, socially conscious and constantly up-to-date on current events and pop culture. Regardless of industry, company size or brand goal, any business that wants to last has to stay adaptive — in all aspects of its work.
But, creating innovative brand images and marketing efforts is not black and white — each brand looking to maintain a unique, up-to-date and cutting-edge brand image must do so in their own style. Remaining flexible, open to new ideas and taking risks are three habits to develop for brands looking to survive. Oracle reports that adaptability “depends on fast, informed decisions.” They also state that successful brands must have the ability to reflect objectively, examine the past and ask questions.
Transformative brands do just that. When considering marketing strategies for the future, businesses looking to remain the fittest must constantly reflect, ask questions and remain adaptable. In doing so, they can appeal to the constant-changing modern consumer.